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Marketing

  • Report: Ackman backing down in latest Penney drama

    New York -- Activist investor Bill Ackman of Pershing Square Capital Management plans to abandon his push for a quick replacement to J. C. Penney CEO Mike Ullman, according to the New York Post. The report says that it now appears that Penney will proceed with a more deliberately paced search for a replacement for Myron Ullman, who assumed the role of interim CEO in April in the wake of Ron Johnson's firing.   

  • Brooks Brothers appoints new marketing chief

    NEW YORK — Brooks Brothers has named Vivien Kronengold as the company’s EVP and chief marketing officer, a newly created position. 

    Kronengold will be responsible for leading the company’s global marketing strategy and will oversee all areas of marketing communications, including brand advertising, creative, digital and social media, direct, visual merchandising, public relations and events.

  • Meijer plans 9K new hires

    Grand Rapids, Mich. -- Meijer is preparing to hire thousands of new team members for its stores in response to company growth and in preparation for the fall and holiday selling seasons. While staffing needs vary from store to store, all Meijer stores have positions available. Broken down by state, Meijer plans 4,400 new hires in Michigan, 1,800 in Indiana, 1,600 in Ohio, 900 in Illinois and 500 in Kentucky.

  • Soft sales don't deter Advance Auto's expansion agenda

    Advance Auto Parts announced plans to open its 4,000th store on Friday, one day after reporting disappointing sales at its 3,999 locations.

    Total sales for the second quarter increased 6.1% to $1.55 billion due largely to the addition of 175 new locations. However, same store sales declined 0.3% on top of a prior year decline of 2.7%.

  • 13 not so lucky for Fairway Group Holdings

    NEW YORK — In its first quarter as a public company, Fairway Group Holdings Corp., the parent company of Fairway Market, reported tepid financial results for its fiscal 2014 first quarter ended June 30.

  • Affinity Solutions names new executives

    Transaction marketing firm Affinity Solutions said it hired Richard Bravman as COO and Gary Starr as CFO to capitalize on new opportunities in the growing world of transaction informed marketing solutions.

  • Report: J.C. Penney to replace Ullman as CEO

    Plano, Texas -- According to multiple reports on Thursday, J.C. Penney will replace Myron “Mike” Ullman as CEO, and the search pace is being pressured by top investor Bill Ackman.

    Penney, which has not commented on the reports, is being pushed to name a new CEO in 30 to 45 days, revealed in a letter Ackman sent to the retailer’s board of directors. Ackman also told board members that former Penney CEO Allen Questrom would return as chairman if the retailer chose a new CEO he liked.

  • Walmart.com gives Facebook fans early access to back-to-school sale

    San Bruno, Calif. -- Walmart.com is giving fans of its Facebook page early access to a "Back to Class Cyber Monday" event being held Monday, Aug. 12. Customers will receive online discounts of up to 60% on close to 300 back-to-school items ranging as high as almost 60%, while supplies last. Fans of Wal-Mart’s Facebook page can gain early access to the sale by visiting the page on Sunday, Aug. 11 and clicking a special link.

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