Marketing

New York -- Drugstore operator Duane Reade in late August passed an important milestone: It surpassed 1 million Twitter followers. The drugstore chain, which is owned by Walgreens, is most-followed retailer on Twitter in the food, drug and mass arena.

Duane Reade has garnered five times more Twitter followers than its parent company Walgreens (180,390 followers), the second-most followed drug store retailer. CVS/pharmacy, No. 3, is followed by 117,931 Twitter followers.

BOSTON — Shoebuy.com, a leading global online retailer of shoes and clothing, has expanded its marketing leadership team with the appointments of Heather Adams as SVP of marketing and Kavita Baball as SVP of customer experience and retention. 

Brussels, Belgium – Delhaize Group has named Franz Muller as CEO, effective Nov. 8. Muller will succeed Pierre-Olivier Beckers, who will remain available to advise the new CEO until year-end and continue to serve on the board of directors in a non-executive capacity thereafter.

Muller, 52, has more than 15 years of senior leadership experience in retail, most recently as a member of the management board of Metro AG and CEO of Metro Cash & Carry. He will start with Delhaize on Oct. 14, prior to assuming the role of CEO.

New York -- Pure Madness Chocolate has announced a partnership with iconic fashion accessories retailer Henri Bendel in New York City for a pop-up space.
   
Pure Madness Chocolate will be available at the Henri Bendel flagship store on Fifth Avenue Sept. 4 to Sept. 9.

The brand will have a pop-up space on the second floor of the Henri Bendel 5th Avenue flagship store from Sept. 4 to Sept. 8.

SAN FRANCISCO — Mavatar Technologies has appointed Phil Schlein, former president and CEO of Macy's California and partner at U.S. Venture Partners, as chairman of its board of directors. 

Cleveland -- Personalized gifts retailer Things Remembered announced the appointment of Catalina Maddox-Wagers to senior VP, chief merchandising and marketing officer, effective Sept. 3.

Maddox-Wagers previously served as executive VP and general merchandising manager for retailer David’s Bridal. In her new role, she will further evolve the Things Remembered brand in product development, brand marketing, in-store and online merchandising,

The opening of 79 new stores drove overall second quarter sales growth at Francesca’s Holdings, but same store sales declined, profits were less than forecast and the company lowered its expectations for the full year.

Despite the slight decrease in same-store sales, the company grew its net income 15% to $14.6 million, from $12.7 million, while net sales rose 17% to $89.6 million.

Crosman Corporation — an international designer, manufacturer and marketer of shooting sports products — has entered into a long-term agreement with Eva Shockey, daughter and hunting partner of professional hunter, Jim Shockey, to promote the shooting sports.