The Finish Line names chief merchant

INDIANAPOLIS — The Finish Line has named Scott Hoffman as EVP, chief merchandising officer.



“I am thrilled to welcome Scott to Finish Line as executive vice president, chief merchandising officer. This appointment is about more than recognizing how much our company has grown. It also signals our whole-hearted commitment to aggressively growing our business,” said Sam Sato, president, Finish Line brand. “Scott will continue to provide the guidance and leadership as we strive to deliver a best-in-class omni-channel customer experience.”



Hoffman has 18 years of industry experience, coming to Finish Line after three years as managing director for Echo Design Group where he was responsible for driving profitable sales growth for the company. Prior to Echo, Hoffman was the chief merchandising officer of Steve and Barry’s. He also held key merchandising posts at Brooks Brothers and A|X Armani Exchange. Earlier in his career, he served as a buyer for Lord and Taylor. Hoffman has a Bachelor’s Degree in Finance from Syracuse University.