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Marketing

  • Gap to franchise Old Navy overseas, grow smaller brands at home

    San Francisco -- In a presentation to shareholders at its annual investor meeting on Wednesday, Gap CEO Glenn Murphy outlined growth initiatives that include taking Old Navy international via a franchising route, and expanding on its online programs.

  • J.Crew announces new president, senior execs

    New York -- A Wednesday report by Women’s Wear Daily said Libby Wadle been named president of the J. Crew brand, charged with overseeing both the retail and direct businesses of J. Crew, Crewcuts and J. Crew factory outlets. She was previously EVP.

    Former chief administrative officer James Scully has been promoted to COO.

  • Upscale Maryland outlet center on the boards

    Clarksburg, Md. -- Tanger Factory Outlet Centers and Peterson Cos. said Wednesday that the pair will develop an upscale outlet center in Clarksburg, Md.

    The new outlet center, currently in the pre-development stage, will be branded as Tanger Outlets and located 27 miles northwest of Washington, D.C. and 36 miles west of Baltimore.

  • Bebe appoints merchandising exec for 2b outlet brand

    Los Angeles -- Bebe stores announced Wednesday the appointment of Michelle Landgrebe as EVP, general merchandising manager of its 2b division, effective immediately.

    In her new role, Landgrebe will be responsible for merchandising, design, production, planning & allocation, and visual merchandising for the Bebe’s outlet division, b2.

    She most recently served as VP, general merchandising manager at VF Corp.

     

  • Macy’s wins temporary ban against some J.C. Penney Martha Stewart sales

    New York -- The latest round in the battle between Macy’s and J.C. Penney over the sale of Martha Stewart goods went to Macy’s, which on Monday challenged a judge’s decision on Friday to allow certain non-branded Martha Steward items to be sold — at least temporarily — in J.C. Penney stores under the JCP Everyday label.

  • SymphonyIRI reverts to original name in rebranding move

    SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

    “Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”

  • Unilever winning battle against waste

    ENGLEWOOD CLIFFS, N.J. — Unilever United States and Canada has achieved 100% zero waste to landfill in all 26 of its manufacturing and non-manufacturing headquarter facilities. Other countries in which Unilever has achieved this milestone include the United Kingdom, the Netherlands, France, Germany and Japan.

  • Uniqlo looks to endear itself to New Yorkers

    NEW YORK — Global clothing retailer Uniqlo will become the exclusive, multi-year corporate sponsor of the Museum of Modern Art’s Friday night free admission program, beginning in May. 

    The program provides free access to the museum and all exhibitions from 4 to 8 p.m., every Friday, throughout the year, a tremendous value considering the normal admission fee is $25.

  • Nutrition labeling goes digital

    The Grocery Manufacturers Association (GMA) on Wednesday launched an interactive web-based tool for consumers that supports the Facts Up Front nutrition labeling initiative launched by GMA and the Food Marketing Institute (FMI) in 2011.

    With Facts Up Front, characterized by the trade group as the most significant reform of food and beverage labels in over 20 years, important information from the Nutrition Facts Panel on the back of food and beverage products are displayed in a simple and easy-to-use format on the front of products.

  • Dove turns to forensic artist for latest real beauty campaign

    ENGLEWOOD CLIFFS, N.J. — According to research conducted by Unilever's Dove brand, the way women depict themselves is dramatically different from how others perceive them.

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