Marketing

Fort Worth, Texas -- McAlister's Deli has partnered with Buxton to identify the best market opportunities for continued growth. Buxton's restaurant expertise and Scout platform will allow McAlister's to quantify growth potential and optimize locations of new and existing restaurants.

Goleta, Calif. – Deckers Outdoor Corporation has created three new senior management positions Dave Powers, currently president, global direct-to-consumer (DTC), has been promoted to president of omni-channel, reporting to the CEO.
In addition to continuing to oversee Deckers' domestic DTC operations, he will also oversee all wholesale, distributor, retail and e-commerce channels in Deckers' international regions. Deckers also promoted Constance X. Rishwain, president, UGG Australia to the additional role of group president fashion & lifestyle brands

Ross Stores has promoted Michael Hartshorn to CFO, retaining his SVP title, effective Feb. 2. Hartshorn will be responsible for the accounting, treasury, financial planning, tax, risk management and investor relations functions.  

As CFO, he will continue to report to John Call, group SVP, finance and legal, and corporate secretary.

Purchase, N.Y. – MasterCard is unveiling a new omni-channel promotion called “Priceless Surprises.” Consumers who make purchases via any channel, or use #PricelessSurprises on Twitter or Instagram, are eligible to receive random, real-time surprises.

The nation’s leading apple juice brand has launched a new line of juice drinks that offer an appealing combination of kid-friendly bold flavors and mom-satisfying reduced sugar content.

Mott’s, a division of Dr Pepper Snapple Group, said it launched Fruit Punch Rush, Wild Grape Surge and Strawberry Boom with 40% less sugar than found in fruit juice, no artificial sweeteners and 100% of daily vitamin C requirement.

Atlanta -- Atlanta based retail design agency, Miller Zell, has expanded its design team and appointed Tom Ertler as as senior VP/design director leading environmental design initiatives. He joins the company from his most recent role as a founding partner with Authentic Retail Group, Pasadena, Calif., an integrated brand development firm. Prior to that, he was creative director at Envision, the full-service environmental design studio of Palladeo.

New York -- Consumer confidence increased in January for the second consecutive month, rising to 80.7 from 77.5 in December, according to The Conference Board. Economists had expected a smaller increase, to 79. It was the second consecutive increase.

New Albany, Ohio - Abercrombie & Fitch Co. is separating its chairman and CEO roles and expanding its board's size to 12 members. The teen retailer is also terminating its shareholder rights plan.