Marketing

NAPERVILLE, Ill. — OfficeMax Workplace, the U.S. business-to-business division of OfficeMax, has expanded its IT Lifecycle Management Services to help customers streamline their technology work environments. 

The company has added HP Networking solutions to its portfolio, which also includes technology offerings from Motorola and Cisco. The move provides organizations with more options to modernize their wireless and wired networks, increase productivity, unify digital communications and grow their networking capacity. 

CAMDEN, N.J. — Campbell Soup Company has entered into an agreement to acquire Plum Organics, a provider of premium, organic foods and snacks that serve the nutritional needs of babies, toddlers and children. 

The company is based in Emeryville, Calif. Plum is the No. 2 brand of organic baby food in the U.S. and is currently the No. 4 baby food brand overall. Baby food is an approximately $2 billion category in the United States. From 2010 to 2012, the premium and organic segments grew at an average annual rate of 43%.

SAN ANTONIO — This Memorial Day weekend, Walmart and Sam's Club will launch the company's initiative to hire 100,000 veterans throughout the next five years.  

The event will take place Saturday, May 25, from 11 a.m. to 2 p.m. at the Walmart supercenter located at 8923 W. Military Rd. Lunch and giveaways will be provided by Walmart and Sam's Club suppliers, including Johnsonville's World's Largest Grill. The event is part of the continuing Saluting Heroes Together campaign, which Walmart launched May 18 with Operation Homefront. 

“One of the strange ironies of the 2013 convention is that — despite more bookings, a sold-out convention and more activity than we’ve seen in years — the convention doesn’t feel as busy as it has in years past. I suspect this is largely because three of the biggest names in the industry, Macerich, Simon, and Westfield, don’t have booths at the convention center this year. Make no mistake, they are still here in Vegas — they have just moved over to Caesar’s Palace.

Bentonville, Ark. -- Walmart announced that Dan Bartlett will become the company's new executive VP of corporate affairs in late June.  Bartlett, 41, most recently served as president and CEO of the U. S. arm of Hill+Knowlton Strategies, a global business advisory firm serving corporations, non-profits and associations in 52 countries.

Menomonee Falls, Wis. -- Kohl’s has appointed Starbucks executive Michelle Gass to the newly created position of chief customer officer. She will report directly to Kohl’s chairman, president and CEO Kevin Mansell.

Gass, who joins Kohl’s on June 17, will have leadership responsibility for Kohl’s branding across all channels. She will oversee all marketing efforts, the company’s high growth e-commerce business on Kohls.com and the customer’s total omnichannel experience.

DALLAS — Zale Corporation, a specialty retailer of diamond and other jewelry products, has elected former Signet CEO Terry Burman as a director and as chairman of the board. John B. Lowe Jr., who has served as chairman for the past five years, will remain on the board.

MENOMONEE FALLS, Wis. — Kohl’s has appointed Starbucks executive Michelle Gass to the newly created position of chief customer officer. She will report directly to Kohl’s chairman, president and CEO Kevin Mansell.

Gass, who joins Kohl’s on June 17, will have leadership responsibility for Kohl’s branding across all channels. She will oversee all marketing efforts, the company’s high growth e-commerce business on Kohls.com and the customer’s total omnichannel experience.

ST. LOUIS — Anheuser-Busch is providing 2,156 cases of emergency drinking water — or 51,744 cans — for use by relief workers and residents affected by the tornado in Oklahoma City and its surrounding suburbs.

A truck loaded with emergency drinking water left Cartersville, Ga., and will be arriving in the region this week. Anheuser-Busch is working with the American Red Cross to get the water where it's most needed. Additionally, the company has made a $25,000 donation to the Red Cross to assist in their relief efforts.

SHANGHAI — A day after Hershey announced plans to launch a new brand in China — marking the first time the company launches a new brand outside the U.S in its 120-year history — the company announced plans to open its Asia Innovation Center in Shanghai.