Marketing

Plano, Texas -- J.C. Penney Co. reported a deeper-than-expected loss of $348 million for its first quarter, compared to $163 million in the year-ago period, amid a 16.4% decline in revenue. The results came as the company seeks to undo the damage caused by former CEO Ron Johnson’s costly and largely failed makeover.

PLANO, Texas — J.C. Penney reported a deeper-than-expected loss of $348 million for its first quarter, compared to $163 million in the year-ago period, amid a 16.4% decline in revenue. The results came as the company seeks to undo the damage caused by former CEO Ron Johnson’s costly and largely failed makeover.

CHICAGO — Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.

"From the beginning, Leo Burnett and Spark demonstrated a deep understanding of our business and our vision for the future," said Jeff Pearson, SVP of marketing. "After a diligent process we chose Leo Burnett and Spark as the best agencies to help us build a winning national brand."

DALLAS — Kathleen Mason, former CEO of Tuesday Morning, has filed a lawsuit against her ex-employer in Dallas District Court claiming discrimination. Mason, who was fired last June, alleges that Tuesday Morning mistreated and then terminated her within months after learning she was suffering from breast cancer.

RACINE, Wis. — Fisk Johnson, SC Johnson's chairman and CEO, has been named "Friend of the Library" by the Racine Public Library. Johnson received the award for sponsoring the Racine Reads: Dream Big! program during the 2011-2012 school year. 

The program challenged 10,000 local elementary school students to read 1 million books during the school year — an average of 100 books per child. Students rose to the challenge, by more than quadrupling the national average, by reading 180 books per student and 1.8 million books in total. 

CAMDEN, N.J. — Campbell Soup Company and its Pepperidge Farm division were among those honored for consumer-driven innovation in product packaging at the DuPont Awards for Packaging Innovation.

ECRM compared retail circular advertising in April 2012 vs. April 2013 and noticed some common overall trends across top retail chains.  While looking at the data, the biggest change from April 2012 to April 2013 came from Lowe’s Home Improvement.

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores plans to honor past and present members of the armed forces with its Military Discount Days — a four-day, in-store-only event Memorial Day weekend.

Known for its “World Famous Almond Toffee,” Enstrom Candies is featuring three new flavors in a new impulse product line, featuring bite-size toffee for wholesale distribution.