Marketing

Scottsdale, Ariz. - Kahala Brands, the parent company of Cold Stone Creamery, has signed a 10-year master franchise agreement with Om Nom Nom Mauritius Ltd. (ONN Ltd.) in Kenya. There are seven stores slated to open during a five-year period and the first location will be in the capital city of Nairobi, scheduled to open in late September.

ONN Ltd. will offer luxury products as well as ice cream to Kenyan consumers.

Twitter posted solid growth in user metrics for its second quarter, including strength in mobile, which allowed the social media platform to exceed sales and profit forecasts.

Twitter said it had 271 million monthly active users during the quarter ended June 30, an increase of 24% compared to the prior year. Roughly 78% of those users were on mobile devices, a 29% increase from the prior year.

Ace Hardware will be implementing uStudio’s video platform to drive its sales training processes. The enterprise video platform-as-a-service provider is offering sales presentations and best practices techniques via the video to Ace’s more than 4,800 stores and 70,000 sales staff.

The goal of the video training program, according to uStudio, is for every salesperson to engage with customers more effectively and deliver on Ace Hardware's brand promise: "Being the most helpful hardware stores on the planet."

Dallas -- Tuesday Morning Corp. has named Jim Wade, a 35-year retail veteran, as an independent member of the company's board of directors, effective immediately. He will serve on the company's Audit Committee.

Wade currently serves on the board of directors and Finance Committee for Advance Auto Parts Inc. He first joined Advance Auto Parts in 1994 as treasurer, and retired as president in 2011 with responsibilities including store operations and both the DIY and commercial businesses.  

Boston – Wayfair has named Romero Rodrigues to the company's board of directors. As global CEO for comparison shopping at Naspers, a South African multinational mass media company, and co-founder of the Buscape Company, a digital commerce group, Rodrigues brings extensive entrepreneurial, e-commerce and consumer expertise to the Wayfair board.

Fremont, Calif. – The Men’s Wearhouse reported same-store sales growth of 3.6% for the second quarter of fiscal 2014 as of July 19. The retailer’s second quarter ends Aug. 2.

In addition, as of July 19 same-stores sales in Men’s Wearhouse’s Jos. A. Bank division, which was purchased in June 2014, were up 2.4%. Same-store sales at the Moore’s division were up 8.3%.

Washington, D.C. - The National Retail Federation (NRF) has formed the Small Business Retail Council to organize, recruit and engage Main Street merchants and independent community retailers in grassroots advocacy activities. The Council will represent and be responsive to the needs, concerns and interests of local shops, and provide the association’s small business members a forum to discuss the most pressing public policy issues and priorities.

Niwot, Colo. -- Claire Fahie-Conley, VP of U.S. retail for Reebok, has been appointed Crocs' VP of retail for North America. In this role, Fahie-Conley will be responsible for overseeing all aspects of the retail footprint in North America, including the entire fleet of full-price and outlet stores.