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Marketing

  • Zara uses social media to apologize for big fashion gaffe

    New York -- Fashion powerhouse Zara, owned by Spain’s Inditex, used social media to apologize after complaints poured in via Twitter that the retailer was selling a piece of clothing that closely resembled a uniform worn in Nazi concentration camps during World War II. The item in question, called the “Sheriff,” was a children’s blue-and-white striped top with a prominent six-pointed yellow star.

  • Amazon unveils new scholarship

    Amazon has unveiled a new scholarship for college students in the U.S. Called the Amazon Student Scholarship, the merit-based scholarship will reward 50 full-time undergraduate students with $5,000 toward tuition and $500 to spend on textbooks on Amazon.

    Applications are being accepted now, with the scholarship money distributed in time for fall semester 2015. Interested students can learn more at www.amazon.com/studentscholarship.

  • Keurig Green Mountain adds Coca-Cola exec to board

    Keurig Green Mountain has appointed José Octavio Reyes Lagunes, retired vice chairman of The Coca-Cola Export Corporation, to its board of directors.

  • Books-A-Million taps new VP of e-commerce

    Leading U.S. bookstore chain and online bookseller Books-A-Million has named James Phelps as VP of e-commerce.

    “We are pleased to welcome James to Books-A-Million, and look forward to him bringing his expertise to our team as we continue to build our digital business,” said Cy Fenton, Books-A-Million’s CIO and president of Booksamillion.com.

  • Nook Media to preview new ‘Angry Birds’ game at Barnes & Noble stores

    New York - Nook Media, a subsidiary of Barnes & Noble Inc., together with video game manufacturer Rovio, will make the upcoming “Angry Birds Stella” game available for preview exclusively at Barnes & Noble stores from Aug. 29 to Sept. 3. During that time, customers can come to any Barnes & Noble store nationwide and visit the Nook Counter to play the game, before anyone else, on the Samsung Galaxy Tab 4 Nook in-store demo devices.

  • Omnichannel aids Brown Shoe BTS efforts

    Famous Footwear parent company Brown Shoe said it believes stepped up omnichannel efforts will drive sales this back-to-school season sales after reporting better than expected second quarter results.

  • Guess Q2 earnings fall 50%, but online sales rise nearly 50%

    Los Angeles -- Guess on Wednesday reported second-quarter net earnings of $22 million, a 50.5% decrease compared to adjusted net earnings of $44.3 million for the year ago period. The retailer, which also cuts its fiscal year outlet, noted that soft traffic and promotional activity have continued to put its North American stores under pressure.

  • Global Facility Management & Construction launches charity initiative

    Melville, N.Y. - Global Facility Management & Construction has named “J.A.C.K.: Join A Cause for Kids” as the first recipient of its “Global Gives Back” initiative, an annual charitable program designed to give back to the community. Sean and Lauryn Blank presented the donation to the charity’s founder in memory of his son, Jack Perlungher during Global’s recent 10-year anniversary summer event.

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