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Ugg teams with NFL star for omnichannel campaign
New York – Vertical specialty apparel retailer Ugg for Men is launching a global omnichannel advertising campaign in partnership with NFL quarterback Tom Brady. The campaign, “This is Ugg,” launches Sept. 2 and features a series of three 60-second video spots that will air on YouTube and TV.
The campaign will also feature a concurrent print component. Los Angeles-based M&C Saatchi served as creative agency.
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Three Steps to a Smooth CIO Transition
It’s no secret that the position of retail CIO is frequently in a state of flux. For a variety of reasons, retail CIOs will shift their career with a different company, meaning at some point most retail IT professionals will probably find themselves transitioning to a new top boss.