Marketing

New York - Macy's continues its aggressive social media push with the launch of online video ads on Facebook starting on Thanksgiving evening. The ads are part of the retailer’s Black Friday weekend campaign.   The ads will feature cartoon character SpongeBob SquarePants, who will also appear in the Macy’s Thanksgiving Day parade. They will target women age 21 and over.   

Tiffany & Co. reported a better-than-expected increase in same-store sales, mainly due to strong demand for high-end fashion jewelry in North and South America.  

Memphis, Tenn. – Fred’s Inc. swung to a net loss of $10.4 million in the third quarter of fiscal 2014, compared to net income of $7.3 million in the same quarter a year earlier. Costs associated with closing five underperforming stores in the third quarter, and an anticipated 47 stores in the fourth quarter, contributed to the loss, which exceeded Wall Street projections.

When was the last time you heard someone say, without a trace of irony, that a big-box store helped them get through the day?

Twenty-five years ago, Ray Oldenburg published “The Great Good Place: Cafes, Coffee Shops, Community Centers, Beauty Parlors, General Stores, Bars, Hangouts and How They Get You Through the Day.” Oldenburg, an urban sociologist, explained how certain stores were more than just places to shop.

Foothill Ranch. Calif. - Struggling teen apparel retailer Wet Seal has hired an investment banker and a senior adviser to analyze potential financial alternatives. Similar to other retailers in the teen sector, Wet Seal has faced up stepped-up competition from fast-fashion leaders such as Forever 21 and H&M.   

Despite continuing to lose money, Books-A-Million announced higher same store sales for the third quarter.

Columbus, Ohio – DSW Inc. exceeded Wall Street expectations for net income and sales in the third quarter of fiscal 2014. Net income fell a less than expected 10% to $49.55 million from $54.96 million the same quarter a year earlier, with higher operating expenses and lower pretax income contributing to the decline.    Sales totaled $670 million compared to $633 million and same-store sales rose 2.6%.

New York - The fast-growing accessories retailer Charming Charlie is entering the New York City market in spring 2015.