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CBRE Group launches global brand positioning
Los Angeles - CBRE Group, Inc. has launched a new global brand positioning along with a platform to express the positioning inside and outside the company, Build on Advantage. “With our new positioning, we have created an organizing principle for the brand that supports our core strategy of producing distinct advantages for all of our stakeholders, and have united our professionals around this aspiration,” said Bob Sulentic, CBRE’s president and CEO.
