International Business

NORTHFIELD, Ill. — Kraft Foods is planning to create two independent public companies, which will include a global snacks business and a North American grocery business.

The company expects to create these companies — the high-growth global snacks business, which carries an estimated revenue of approximately $32 billion and the high-margin North American grocery business, which touts an estimated revenue of approximately $16 billion — through a tax-free spinoff of the North American grocery business to Kraft Foods shareholders.

NEW YORK — Ikea announced that it has named McCann NY as its global agency of record for its catalog. According to the company, McCann NY will work with ICOM, Ikea's in-house communications team based at the company's headquarters in Almhult, Sweden.

 McCann NY has been charged with revamping the catalogue by utilizing new technology to create an integrated storytelling experience that includes reimagining the store environment.

HOFFMAN ESTATES, Ill., and SAN JUAN, Puerto Rico — Sears Holdings announced that it is reaching out to the growing Latino market with the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino.

WASHINGTON — The Grocery Manufacturers Association has named George Dunaif, Ph.D., DABT, VP food safety and technical services.

Dunaif most recently served as VP global food safety at Campbell Soup. In that role, he was responsible for the company’s worldwide food safety function, including toxicology, microbiology, process safety and analytical chemistry. He also served as vice-chairman of the Campbell corporate crisis management team.

New York City -- Fresh & Easy Neighborhood Market, the U.S. division of Tesco, has joined the growing number of retailers opening smaller-format stores. The grocery store operator plans to test a new concept, called Fresh & Easy Express, in San Pedro, Calif.

Fresh & Easy’s new format will be in the 4,000 sq. ft. range, compared with its typical 10,000-sq.-ft. footprint.

For more, go to freshneasybuzz.blogspot.com/
 

New York City -- Apple has hired executive search firm Egon Zehnder International to help it find a replacement for its retail head Ron Johnson, according to reports by The Wall Street Journal and Bloomberg.

The reports suggest that in hiring Egon Zehnder, which has offices around the globe, Apple may be looking for an executive with international retail experience. Apple is set to open nearly 30 stores this year outside of the United States.

Hoffman Estates, Ill. -- Sears Holdings has announced the launch of two Latino social media channels: Facebook.com/SearsLatino and a Twitter handle @SearsLatino.

Reading, England -- Tesco has committed to the Microsoft platform in an eight year, world-wide agreement. The deal is designed to enable the U.K.-based retailer to improve productivity, decision-making, knowledge sharing and operational excellence across the 14 countries in which it currently operates.

The agreement will underpin Tesco’s strategic objectives of growing its international presence; expanding its non-food business; and offering a broad selection of retail services such as banking, online and mobile. 
 

NAPERVILLE, Ill. — Not that anyone needed it, but weak second-quarter sales at OfficeMax provided additional evidence this week that the nation’s business climate remains exceedingly challenging.

SAN FRANCISCO —  Levi's announced that it has appointed Beto Guajardo as its new global VP strategy. In this role, Guajardo will be responsible for leading the development and execution of the brand's growth strategy and global business development.