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Macy's details new growth initiatives
Luxury beauty retailer Bluemercury was acquired by Macy’s and the retailer announced another round of extensive personnel changes, including a new head merchant, that are designed to bolster its omnichannel, international and alternative format growth prospects.
Macy’s said it signed an agreement to acquire the 60 store specialty retailer Bluemercury for $210 million and would continue to operate the company as a standalone business while infusing existing Macy’s stores with the specialty retailer’s high end brands.

