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Flat-profit Ikea to focus more on digital?
Neither a surge in online sales nor a rebounding U.S. economy has been enough to lift Ikea, as the global furnishings retailer reported flat profits for 2014.
Ikea, which operates 315 stores in 27 countries, said net profit for its fiscal year through August rose 0.4% from the previous year to $3.76 billion, far slower than the 3% growth the retailer logged last year, and its 8% growth in 2012.
Analysts say the results show that IKEA is sticking to its strategy of lowering prices and broadening its e-commerce offering.
