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Target paints clear profit picture with growth details
Talk about visibility. Target went way beyond the norm in the retail industry earlier this year when it said that within six or seven years sales would reach $100 billion and earnings per share would double to at least $8. Expressing such a long term outlook is not without considerable risk, chief among them is the rapid pace of change in the retail industry and the fact that the competitive landscape and the factors influencing consumer demand could look very different within six or seven years.
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Optimistic outlook driven by accelerating comps
It would appear the year is playing out much as Target’s senior executives envisioned many months ago when guidance was provided regarding how the retailer’s sales performance was likely to unfold. As expected, the second quarter same-store sales increase of 3.9% was an acceleration of the 2% gain reported during the first quarter, and now further improvement is anticipated during the third and fourth quarter judging from upwardly revised profit targets shared with investors.