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Making the Case for Strong Brands
There is no substitute for a strong brand — whatever the sales channel. That’s the basic underlying premise of Interbrand’s annual “Best Retail Brands” report, which ranks the top 50 North American and international retailers by brand value. It’s a premise worth keeping in mind amid all the online versus offline talk. As Interbrand global CEO Jez Frampton puts it: “In the end, it is the brand, not the footprint, that will endure.”
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Publix delivers in first quarter
The timing of the Easter holiday this year adversely affected first-quarter sales at Publix by 1.3% — Easter fell in the second quarter this year, rather than the first quarter as if did last year — but the company still posted a 4.1% increase to $7.8 billion from last year’s $7.5 billion.
Comparable-store sales for the quarter increased 4%.
