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Overstock adapts to Google search engine changes
Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.
Although sponsored search has generated revenue growth for the company, Overstock said that the move also incurs higher associated marketing expenses as a percentage of revenue than it had to pay prior to Google making its changes.
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Intrix Technology taps new sales chief
Intrix Technology, a leading payment processor, has named Peter N. Matino as chief sales officer, a newly created position.
In his new role, Matino is responsible for building a nationwide sales organization and executing an integrated sales strategy as well as developing and executing corporate marketing strategies.