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Digital coupons take byte out of print
Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating judging from strong 2014 results at Coupons.com.
Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.
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Expenses cut Blue Nile profits
Seattle – Rising selling, general and administrative (SG&A) expenses resulted in shrinking profits for Blue Nile Inc. during the fourth quarter and fiscal year 2014, despite healthy sales growth. In the fourth quarter, net income dropped 2% to $4.83 million from $4.93 million.
Net sales rose 8% to $157.47 million from $145.96 million. During the full fiscal year, net income fell 12% to $9.73 million, from $10.87 million. Net sales grew 5% to $473.51 million, from $450 million.

