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Sales outlook keeps getting better for retailers
Retail sales will accelerate in 2015 and grow at the fastest pace since 2011, according to a recent forecast from the National Retail Federation.
The trade group said Retail sales (excluding automobiles, gas stations, and restaurants) will increase 4.1% in 2015, up from 3.5% in 2014. The increase would mark the biggest annual growth since 2011 when retail sales for the year increased 5.1%. Non-store sales in 2015 are expected to grow between 7% and 10%.
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Going direct: VF shows retailers how to grow
After opening 75 stores in the fourth quarter and with expectations for 150 units this year brand powerhouse VF Corporation has emerged as one of the nation’s fastest growing retailers.
VF is best known for brands such as The North Face, Vans, Timberland, Wrangler, Lee and Nautica that are sold through other retailers. However, rapid store expansion in recent years has seen the direct-to-consumer business steadily account for a larger percentage of sales.

