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The Ugly Truth: Retailers losing millions betting on merchants’ intuition
The recent admission by Mickey Drexler to making “mistakes” while explaining the results of two J.Crew sweaters – one successful, one not – shined a bright light on the importance of each new product decision and the consequences of getting it wrong. In the grand scheme of things, one or two bad decisions do not always make or break a company. But when you string multiple bad decisions together, the stakes are much higher.

