-
The engagement advantage and holiday sales results
By Jackie Sloane
Earlier than ever opening hours over the holiday weekend placed unprecedented demands on store associates. Whether full time workers or among the hundreds of thousands of seasonal employees whose services are required to cope with the peak demands of the holidays, one thing is clear. Energy and attitude can amount to retailers’ “engagement advantage,” arguably the most crucial differentiating factor when it comes to influencing purchase decisions, sales and long-term loyalty.
-
Sensitive Santa event caters to children with autism
Glimcher Realty Trust, based in Columbus, Ohio, is launching its Sensitive Santa program again this year, a sensory-friendly event that caters to children with autism.
With approximately three to six children out of every 1,000 diagnosed with Autism Spectrum Disorder (ASD), it can be difficult for families of children with autism to enjoy some of the holiday celebrations and traditions most people take for granted, including simple things like sitting on Santa’s lap in a busy shopping mall.
