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Target appeals to Hispanic shoppers in new marketing campaign
Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.
The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.
According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.
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Gap names Victoria’s Secret ‘Pink’ creator as new design chief
San Francisco -- Gap Inc. is looking to add a little pink magic to its product design — and is bringing back a company veteran to do it. The retailer has named Wendi Goldman, creator of Victoria’s Secret “Pink” marketing/merchandising campaign, as executive VP of product design and development, effective March 16.

