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The Value Matrix
At a time of year when much of the retail news we hear focuses on receipts and holiday sales performance, I can’t help thinking that the notion of value has become synonymous with price — and only price. You can make the argument that price has nearly hijacked the whole definition of value. Why is that, exactly? Should retailers be paying closer and more systematic attention to how they articulate (and how customers perceive) the value of their brand?
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Dole builds brand at Rose Parade
WESTLAKE VILLAGE, Calif. — Dole’s entry into the annual New Year’s Day Rose Parade took home the top prize for the third consecutive year.
Dole’s float, called “Dreaming of Paradise,” received the parade’s Sweepstakes Trophy, the highest honor given for the float deemed to be the most beautiful entry.