Corporate Responsibility

Vertical footwear retailer Keds is launching an omnichannel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

Atlanta – More than 50% of brands don’t have a strategy in place to manage responses to social media complaints from customers. Results of a recent survey conducted by Social Media Marketing University (SMMU) shows that 58.2% of brands receive customer complaints via social media “occasionally,” 10.9% receive them “somewhat often” and 4.9% receive them “very often.”

In total, almost 75% of brands receive social media complaints. In addition, survey results show:

Never one to let an opportunity to bash Walmart go to waste, United Food and Commercial Workers International Union (UFCW) associate director Robin Williams did just then when she was named to the NAACP board.

Williams, a 17-year UFCW veteran, was named to the 62-member board of the National Association for the Advancement of Colored People on Feb. 13. Williams leads UFCW’s civil rights and community action department and said it was an honor to join the board of the nation’s oldest and largest civil rights organization.

Lexington, Mass. – Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

San Francisco – Gap Inc. will raise the minimum hourly wage for all U.S. employees to $9 in 2014, and then raise it again, to $10, in 2015. The move will affect about 65,000 store employees across the company’s brands, which include Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix. Gap's announcement comes amid a nationwide debate about the minimum wage.

Lowe's is renewing its partnership with Habitat for Humanity International. A new five-year, $23.5 million donation will bring Lowe's total contributions to more than $63 million since 2003 and is the company’s largest corporate donation to date.

Along with the funding, Lowe's pledged the continued support of Lowe's Heroes employee volunteers. In the past decade, Lowe's employees have donated thousands of volunteer hours in support of Habitat's work.

Boca Raton, Fla. – As part of its “Maxing Out Diversity” program, OfficeMax is partnering with healthcare company ViaQuest to develop a work-training facility and direct employment program to prepare veterans and people with disabilities for job opportunities at Ohio-based OfficeMax locations. The program, which will launch in summer 2014, is similar to those that OfficeMax has initiated in Alabama, Illinois, and Nevada.

New York -- President Barack Obama visited Safeway Inc.’s distribution center in Upper Marlboro, Md., where he spotlighted the chain’s efforts to improve truck efficiency and called for new fuel efficiency and greenhouse gas standards for medium-duty and heavy-duty trucks by March 2016. The new standards will mean “thousands of dollars in savings every year” for truck operators, Obama said.