Consumer Affairs & Relations

Paris -- LVMH announced the appointment of longtime Procter & Gamble veteran Christopher de Lapuente as global president and CEO of Sephora, effective March 31, 2011.

Lapuente joined P&G in 1983. He spent the whole of his career within the company, and in 2004, he was appointed president, the youngest ever in P&G history.

Reducing the number of hours truck drivers are allowed to spend behind the wheel sounds like it would be a good idea to improve the nation’s roadways, but nothing could be further from the truth, according the Retail Industry Leaders Association.

The trade group is looking to defeat new rules proposed by the Federal Motor Carrier Safety Administration that includes a provision that would reduce to 10 from 11 the number of hours drivers are allowed to drive before taking a 34-hour break.

EL SEGUNDO, Calif. -- Robert Eckert, chairman and CEO of Mattel, will be presented the community leader award at the Exceptional Children’s Foundation's 65th Anniversary Gala. The recognition acknowledges Eckert’s leadership and ongoing commitment to shaping the development of generations of children, inspiring creativity and innovation and for demonstrating what's possible through a world of play, Mattel reported.

New York City -- Skechers USA has sued Sears Holdings Corp, alleging that the chain was selling footwear that infringed on some of Skechers brands, including its toning Shape-ups line, Reuters reported.

"While we value our relationship with Sears, their actions are causing us tremendous damage, and we simply cannot let any company, let alone a company the size of Sears, infringe on our most valuable intellectual property," Philip Paccione, general counsel of Skechers, said.

San Jose, Calif.  -- Orchard Supply Hardware on Monday named Mark Baker president and CEO. Baker will also join the Orchard Supply's board.

In December the company announced it was looking for a replacement for then-CEO Rob Lynch, who resigned.  

Baker was most recently president and COO of The Scotts Miracle-Gro. Before that he worked in various roles at The Home Depot and was CEO of Gander Mountain Co.

YONKERS, N.Y. -- In another positive sign for the economy,  the March Consumer Reports Index reveals its most positive results in two years.

According to Consumer Reports National Research Center, which conducts the survey, the Consumer Sentiment Index has broken into positive territory at 50.3, which is up from 48.7 a month ago. This is the first time sentiment has been in positive territory since it was first measured in October 2008.

New York City -- Strategic branding firm Graj + Gustavsen said Monday that it has been retained by Brooks Bros. to consult on the apparel retailer’s branding initiatives.

According to Lou Amendola, chief merchandising officer for Brooks Bros., “We are excited to be working with the team at Graj + Gustavsen. Their deep expertise in consumer brand positioning and insight into market trends made them the ideal partner as we continue to explore brand building opportunities for Brooks Bros.”