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An educated consumer is our best customer
Retail aficionados will recognize the headline above as the long-running tagline for Syms, the recently liquidated off-price apparel retailer. While things didn’t work out as founder Sy Syms or his CEO daughter Marcy had planned, Walmart is looking to apply similar logic about educated consumers to the area of nutrition, healthy eating and smart shopping.
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"Great For You" is great for Walmart and select shoppers
Walmart’s goal of making food healthier and healthier food more affordable is a noble undertaking that has favorably affected the company’s reputation and put it in good stead with the Obama administration. The question that remains, as the company begins affixing to products and packaging its new “Great For You” food label unveiled this week in Washington D.C., is whether shoppers will behave in a manner consistent with their stated intentions.