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Former Schwan frozen pizza VP to head marketing at Welch’s
Welch's has appointed Tom Dixon as chief marketing officer. Most recently, Dixon was VP and GM for the Schwan Food Company’s frozen pizza division.
“As a family-farmer owned business, Welch’s has been delivering the goodness of the grape to adults and children alike for generations,” said Dixon. “I’m excited to become part of this iconic brand with such a rich heritage and a portfolio of family favorites. I’m looking forward to continuing Welch’s tradition of bringing consumers nutritious and delicious products.”
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Ahold targets online expansion
Ahold CEO Dick Boer cited competitive pressures in New England as a contributing factor in the company’s flat U.S. sales in the first quarter, but it’s not stopping the company from targeting online expansion.
Ahold's U.S. operations posted first-quarter net sales of $8 billion, down 0.3%. Excluding fuel sales, overall sales were flat relative to the same period last year. Identical sales growth excluding gas was 0.1%, which included the positive impact this year of the post-Easter week falling into the second quarter.