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Listen Up
Facebook and Twitter don’t have the power to move mountains (not yet anyway), but one thing is certain: Retailers are not only listening to the conversations going on out there about their brands, but, increasingly and when it makes brand-sense, acting on them. At least the smart ones are.
Consider Topshop. The global fashion retailer came under fire for using ultra-thin mannequins in its stores. -
Dollar General digs deep in pockets for literacy
Dollar General is trying to launch a literacy revolution in in its home state of Tennessee.
The retailer presented a surprise check to students, teachers and administrators at H.B. Williams Elementary in White House, Tenn., for $50,000 to support literacy initiatives at the school.
"Reading is critical to a child's success in school and in life. We hope this gift will help infuse a renewed excitement about reading and strengthen the literacy programs available to the students," said Denine Torr, senior director of Community Initiatives at Dollar General.
