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Big Lots holiday spot wins Ad Age acclaim
It remains to be seen how Big Lots performed this holiday season, but the closeout retailer’s catchy and original television advertising drew accolades from industry experts.
In a recent piece in Ad Age, Big Lot’s holiday campaign “Nailed It” was singled out by writer Ken Wheaton as the top campaign of the season.
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NRF gives $100K to next generation of retailers
The best and the brightest college students interested in retail careers will receive $100,000 in grants from the National Retail Federation (NRF) on Jan. 11 in New York City.
The NRF Foundation will award the scholarships to 24 outstanding students as a part of its Next Generation Scholarship program.
This year students will also be awarded a travel scholarship to attend NRF’s Big Show and NRF Student Program in New York City.