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Social media marketing group adds board members
Five new members were named to the board of the Word of Mouth Marketing Association this week, an organization focused on the interests of social media marketers.
The Word of Mouth Marketing Association, or WOMMA, was founded in 2004 and the newest members of the group’s board include: Mark Bisard, vp and senior counsel of American Express; Christine Morrison, group Social media manager for Intuit; Kathy Baughman, president and co-founder of ComBlu; Patti Regan, president and CEO of The Regan Group and Emily Bader, EVP of strategic planning Zocalo Group.
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NRF: Retailers urge Congress to act on ‘patent trolls'
Washington, D.C. -- Retailers, advertisers and marketers called on Congress today to involve the Federal Trade Commission in efforts to eliminate frivolous patent lawsuits, saying vague letters sent out by “patent trolls” demanding licensing fees amount to unfair and deceptive practices. Patent trolls are companies formed to develop potential patent-infringement lawsuits without manufacturing their own products.