BUSINESS INTELLIGENCE/ANALYTICS

While Amazon’s purchase of Whole Foods Market signifies a staggering boost in its physical store breadth, the deal is much more valuable than that.   This is according to “LandMark Insights,” a report from PlaceIQ. The study analyzed more than 165 million anonymous and opted-in mobile device signals nationwide to determine visitation patterns and audience affinities, among other metrics. These transactions were compiled over a 90-day period.   

With plans to expand its commitment to the health, beauty and personal care categories, Fred’s Pharmacy is stepping up its analytics strategy.   By leveraging its 15-year partnership with Nielsen, Fred’s will extend the company’s data insights and analytics services across its 601 stores in 15 states across the southeastern U.S., as well as in future stores. Specifically, the chain will be poised to step up market measurements and consumer targeting services.