Bojangles taps new customer data & analytics partner
Bojangles has selected a new customer data and analytics partner.
The North Carolina-based quick-service chain, which is continuing to grow its footprint in major markets, has tapped customer data platform Bikky to gain visibility into its guests’ behavior. Bojangles will have access to a wide range of metrics from Bikky, including guest frequency and lifetime value, strategic insights like which offers drive faster repeat visits, how different menu pairings unlock incremental spend, and how to adapt their engagement, product, and promotional strategies.
“Bojangles has a rich history anchored in bold flavor, Southern hospitality, and putting guests first – our digital evolution is no different,” says Sergio Perez, senior director of omnichannel at Bojangles. “Today’s partnership announcement with Bikky is the next step in ensuring we keep our guests at the heart of our transformation. By understanding what content, offers, and products drive action, we will accelerate our learning and translate that into an engagement program that drives incremental sales.”
The announcement is Bojangles’ latest move towards its digital transformation. In 2022, the chain overhauled its enterprise with Sparkfly technology, integrating its POS systems with its offer management platform to connect the entire customer engagement experience.
“It’s more important than ever for restaurants to understand their guests - especially for those looking to preserve and scale an extremely loyal following like Bojangles. We’re honored to partner with such an iconic brand to help them achieve this,” said Abhinav Kapur, CEO and co-founder of Bikky. “We founded Bikky on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world.”
Based in New York, Bikky’s clients include other large fast-casual and quick-service restaurants including MOD Pizza, Dave’s Hot Chicken and Long John Silver’s.
Founded in 1977, Bojangles operates more than 800 restaurants in 17 states.