Amazon extends low-cost Haul storefront with global Bazaar app
Amazon is more than doubling the reach of its ultra-low-price Haul digital shopping experience.
Based on positive response it says it has seen from customers shopping its Amazon Haul and Amazon Bazaar value-focused digital shopping experience, the online giant is introducing a new standalone shopping app called Amazon Bazaar, which will initially be available in 14 additional destinations.
Amazon first launched Amazon Haul, a dedicated section of its e-commerce site and shopping app, in the U.S. in November 2024. Amazon Haul offers fashion, home, lifestyle, electronics, and other products with what the retailer describes as "ultra-low" prices of $20 and under, and with typical delivery times of one to two weeks.
Amazon Haul has helped Amazon more effectively compete with budget-priced shopping apps that primarily sell Chinese merchandise, such as Temu and Shein, although the elimination of the de minimis exception in the U.S. has eliminated some of their low-price advantage.
[READ MORE: Amazon takes on Temu & Shein with low-priced storefront]
Since launch, Amazon has also rolled out Amazon Haul in the U.K., Germany, France, Italy, Spain, Japan and Australia. In addition, the company has rolled out the offering under the name Amazon Bazaar in Mexico, Saudi Arabia and the United Arab Emirates.
Now, he new standalone shopping app called Amazon Bazaar is available in Hong Kong, Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, Dominican Republic, Jamaica, and Nigeria, with more countries coming in the months ahead.
The Amazon Bazaar app, part of the global Amazon Haul shopping experience, brings hundreds of thousands of budget-priced products directly to customers. Both Amazon Haul and Amazon Bazaar deliver the same ultra low-price shopping experience, with different names chosen to better resonate with local language preferences and cultures.
Product categories include fashion, home goods, and lifestyle, with most items priced under $10 and some as low as $2. Customers can use their existing Amazon credentials, and the company says the products and experience meet its existing standards. Orders that reach the local minimum purchase amount qualify for free delivery, with a standard delivery charge for smaller orders.
The app also include interactive entertainment features like social lucky draws and promotions. New customers receive 50% off their first order, and all customers obtain extra savings as they build their carts. Deliveries typically arrive in two weeks or less and 24/7 multilingual customer support is available. Returns are free when requested within 15 days of receipt.
Amazon Bazaar supports six languages including English, Spanish, French, Portuguese, German, and traditional Chinese and provides local currency options, including internationally accepted Visa, Mastercard, and American Express cards.
