Best Buy builds dedicated space for promotional content
Best Buy Co. Inc. and its partners have a new resource for creating videos from the ground up.
The consumer electronics giant has opened Best Buy Studios, a specialty 70,000-sq.-ft. space where the company and its partners, including participants in the Best Buy Ads in-house retail media network, develop custom promotional content.
Best Buy Studios includes features such as sound stages, edit and audio suites, a fabrication shop, a food stylist prep room and a prop warehouse. According to the retailer, it has leveraged the space to more than double the number of videos it is producing
"When we looked deeper at how we’re showing up for our customers, we also learned more around what inspires and engages them in the most meaningful ways," said Molly Kinsella, senior VP, media and creative at Best Buy. "Our customers want to feel the magic and wonder that technology can bring to their lives and Best Buy Studios allows us to be nimble and create custom content, in real-time, that we can leverage across multiple channels faster and better than ever."
In July 2024, Best Buy said it would be doubling down on video content as part of a broader strategy to revive sales and leverage innovations such as AI to help provide more personalized experiences and tech help for customers.
The company announced it would be creating a new lineup of videos focused on innovators, new products, discovery, tech tips, buying guides and more. More than 500 videos will be rolled out by the end of the year on the Best Buy YouTube channel and on its app and website, according to the retailer.
[READ MORE: Best Buy’s new strategy includes AI, holograms, reimagined stores and more
In other Best Buy news, the retailer is running a flash sale through the end of the day Wednesday, Oct. 9 as part of its holiday promotional activities, including products such as TVs, laptops, monitors and gaming devices. My Best Buy Plus and Total rewards program members will get access to exclusive offers.
The retailer’s holiday offerings also include providing new and existing loyalty members who spend $500 or more between Friday, Sept. 27 and Wednesday, Oct. 20 a $50 reward certificate to use on a future Best Buy purchase.
Based in Minneapolis, Best Buy Co. Inc. operates more than 1,000 retail stores in North America.
