Benjamin Moore partners to help small businesses, painting contractors

Marianne Wilson
Benjamin Moore

Benjamin Moore has teamed up with the Painting Contractors Association to underwrite participation costs for the association’s online “Operation COVID-19 Response” educational event.

As the founding sponsor of this initiative, Benjamin Moore is committed to assisting painting contractors and small businesses navigate through the changes in industry brought on by COVID-19.

Starting April 7, PCA’s eight-week online conference will provide a series of educational opportunities, strategies and resources needed for business owners to make informed decisions, stabilizing their profit and protecting their team. Offsetting the fees associated with the virtual training will help alleviate a financial hurdle for many painting contractors and their businesses during this time, the group said.

“With a changing economy and difficult decisions ahead for painting contractors, we want to ensure they have access to top resources like PCA’s Operation COVID-19 Response,” said Craig Bunting, director of customer segment marketing,  Benjamin Moore. “With our monetary contribution, both PCA members and non-members will be able to participate in this program for free. Painting contractors play a vital role in transforming communities as well as supporting the independent retailer channel, and we are here to help them continue to do that.”

A sponsor of the PCA for more than 30 years, Benjamin Moore’s pledge to painting contractors can also been seen with its newly launched “See the Love” advertising campaign. It displays contractors’ commitment to and love for the craft, while celebrating these professionals for whom painting is not just a job, but a passion.

“Benjamin Moore’s generous donation to the Painting Contractors Association as the Founding Partner of the PCA COVID-19 Response effort comes at a critical time,” said Nigel Costolloe, national executive director, PCA. “This substantial donation will help PCA continue its focus on providing educational resources and ongoing assistance to painting contractors who are struggling to support not just their own families, but also those of their employees.”

To register, please visit and use the promotional code BMSUPPORTS. 

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