Bed Bath & Beyond takes next step into personalization

Dan Berthiaume
Senior Editor, Technology
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Bed Bath & Beyond is obtaining a better omnichannel view of the customer with Google Cloud.

The home furnishings retailer is deploying a range of platform solutions from Google Cloud as it looks to further personalize the shopping experience for customers, enhance fulfillment capacity, and optimize merchandise planning and demand forecasting. The company will implement Google Cloud technologies including BigQuery, Spanner, Google Compute Engine, and Google Kubernetes Engine, to establish a singular view of customer data across its portfolio of brands. Deloitte will serve as strategic transformation services partner. 

Bed Bath & Beyond will utilize Google Cloud BigQuery to grow its machine learning and analytics capabilities, in an initiative designed to enhance the ability to project future sales trends and, based on those projections, make instant, customer-centric decisions with real-time data. As a result, the company hopes to better serve the market with improved demand prediction and optimized inventory and merchandise planning. 

In addition, Bed Bath & Beyond wants to create a highly personalized, “omni-always” shopping experience with a more agile and predictive e-commerce platform. To that end, it will deploy Google Cloud AI solutions to support the entire shopping experience, from search navigation and checkout to delivery or pickup. The rollout is designed to provide enhanced fulfillment capabilities at a massive scale to optimize every aspect of the business, from demand forecasting to supply chain/logistics and the customer experience. 

“From day one, Google Cloud has leaned in, showing true partnership and a desire to help us grow, be more efficient and effective as a business,” said Mark Tritton, president & CEO, Bed Bath & Beyond. “I welcome the opportunity to expand our relationship, supported by Deloitte, creating a unique combination of expertise and authority to deliver a truly omni-always, personalized shopping experience for our customers.”

“The end-to-end modernization of our technology infrastructure is driving substantial digital growth and strong customer adoption of new services like Buy-Online-Pickup-In-Store (BOPIS) and Curbside Pickup,” said John Hartmann, COO and president of buybuy Baby. “We’re delighted to partner with Google Cloud and Deloitte, to accelerate our efforts to build our business. By combining our unique data and insights in the home, baby, beauty and wellness markets with the exceptional expertise and platform capabilities that Google and Deloitte provide, we will deliver a more agile, responsive, and customer-inspired shopping experience, making it even easier to feel at home with Bed Bath & Beyond.”