Bed Bath & Beyond customers now have the option of picking up their online orders even before stores open.
Starting Thursday, July 15, Bed Bath & Beyond and buybuy Baby are making curbside pickup orders available as early as 8 a.m., which is one hour ahead of typical store opening hours. All other buy online pickup in store (BOPIS) and curbside orders will also be ready in one hour from the time the order was placed, faster than the previous two-hour window.
In addition, the company has nearly doubled the number of ZIP codes eligible for same-day delivery via a new strategic U.S. partnership with crowdsourced delivery platform Roadie. The Roadie partnership will bring the total ZIP codes eligible for same-day delivery from Bed Bath & Beyond and buybuy Baby to nearly 16,000.
Customers will receive updates on their order status via text, providing them with real-time visibility to when their order will arrive. Bed Bath & Beyond launched same-day delivery partnerships with Instacart and Shipt in September 2020, and with DoorDash in May 2021. The company introduced BOPIS and contactless curbside pickup services in spring 2020 as the COVID-19 pandemic intensified.
Approximately 31% of Bed Bath & Beyond’s digital sales in the first quarter of fiscal 2021 were fulfilled by stores through initiatives such as same-day delivery, BOPIS or curbside pickup, or orders shipped from stores to customers. More than 50% of all Bed Bath & Beyond customers shop both in-store and digitally.
[Read more: Bed Bath & Beyond Q1 sales top estimates, loss narrows; raises sales forecast]
“We are excited to further reinvent digital services like same-day delivery and buy online pickup curbside or in-store to get orders in the hands of our customers even sooner,” said Rafeh Masood, executive VP and chief digital officer of Bed Bath & Beyond. “The country is getting ‘back to normal’ and we want to give consumers expanded flexibility on how to get online orders, within hours. Whether that means placing a last-minute same-day delivery order to better entertain this summer or picking up an online order on the way to work, we are finding new innovative ways to meet the evolving needs of today’s digital customers.”