The revived Overstock.com has a new look — and new types of deals
Overstock.com has expanded into new categories.
Beyond, Inc., parent company of Overstock, Bed Bath & Beyond and Zulily, is providing new details about Overstock.com, which it relaunched in April with a new look and feel. It now has an inventory lineup that includes closeouts, liquidation, factory direct and reverse logistics merchandise. It also features expanded new and legacy categories.
“As you visit the site today, it’s clear that we’re not just rebuilding legacy Overstock, but expanding the total offering into the vast white space that exists through categories including excess and distressed inventory,” said Dave Nielsen, president of Beyond, Inc. “I am encouraged by our accelerating revenue run-rate in our first 90 days and see growth potential.”
Plans for the site feature millions of products in categories such as indoor and outdoor furniture, apparel and footwear, rugs, decor, lighting, jewelry and watches, sports and entertainment collectibles, home improvement, luggage, storage and organization, kids and baby, and pet, according to Beyond.
Overstock.com went dark went dark shortly after the company’s acquisition of Bed Bath & Beyond’s intellectual property in a bankruptcy action in June 2022. Overstock subsequently said it would operate its website under the Bed Bath & Beyond name. In October, Overstock changed its corporate name to Beyond, Inc.
[READ MORE: Overstock.com e-commerce site to change name to Bed, Bath & Beyond]
Overstock plans to ultimately penetrate multiple industries where there is a “tremendous need to bring buyers and sellers together for a true win-win,” added Marcus Lemonis, executive chairman of Beyond.
“We believe that our company can be an online leader, helping manufacturers, retailers, distributors, and lenders solve complex inventory problems in order to generate cash and improve their own profitability while creating a frequently visited, value-centric destination for consumers,” he said. “This isn’t just about relaunching Overstock, but rather reimagining its significant possibilities.”
