Bed Bath & Beyond closes $10 million purchase of Kirkland’s Home brand assets
The owner of Bed Bath & Beyond, Overstock, Buybuy Baby and a blockchain asset portfolio, has completed its $10 million purchase of the Kirkland’s Home trade name and related brand assets from The Brand House Collective Inc. (In July, Kirkland’s Inc. changed its name to The Brand House Collective.)
The move builds on the two companies existing investment partnership and accelerates the ongoing conversion of Kirkland’s Home locations to Bed Bath & Beyond Home. The first store under the new banner opened in August, in Nashville. Pending the results of the initial conversions, the company says it plans to convert approximately 75 stores through 2026.
"We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," Amy Sullivan, CEO of The Brand House Collective, said in a statement in August. "This isn't just a store, it's a fresh start for a brand that means something special to so many families.”
The companies also plan to expand Kirkland’s Home into the wholesale market, offering seasonal home décor and furnishings to independent retailers nationwide and creating a new, recurring revenue stream.
“The excitement around the Bed Bath & Beyond brand has been undeniable with the first of many store conversions,” said Marcus Lemonis, executive chairman of Bed Bath & Beyond Inc. “This early success reinforces our conviction in the strategy and our commitment to accelerate the rollout nationwide. Kirkland’s Home design and product development will expand through both Bed Bath & Beyond Home stores and the wholesale market, and I have full confidence in Amy Sullivan and her team to drive this growth.”
[READ MORE: Kirkland’s Inc. to rebrand, ‘move forward’ with smaller footprint]
Bed Bath & Beyond Inc. will continue to receive the same collaboration fee as in the existing arrangement, now broadened to include revenue from the wholesale channel.
Based in Murray, Utah, Bed Bath & Beyond Inc. currently owns Bed Bath & Beyond, Overstock, Buybuy Baby, and now Kirkland’s Home, as well as other related brands and websites and a blockchain asset portfolio inclusive of tZERO, GrainChain and other assets.
