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Bed Bath & Beyond Home reveals opening date, location; will accept old coupons

Sep 16, 2019 Milpitas / CA / USA - Bed Bath & Beyond store entrance at the Great Mall in South San Francisco Bay Area; Bed Bath & Beyond Inc. is an American chain of domestic merchandise retail stores; Shutterstock ID 1507518923
Bed Bath & Beyond is back with a new format called Bed Bath & Beyond Home.

Bed Bath & Beyond is making its brick-and-mortar return with a new format and one of its most iconic features.

The Brand House Collective, formerly Kirkland's Inc., said that it will celebrate the grand opening of its first Bed Bath & Beyond Home location on Aug. 8, in Nashville. The store opening is the first for the company under its new name, The Brand House Collective, following its approval by shareholders at the annual meeting held on July 24.

[READ MORE: Kirkland’s to rebrand, ‘move forward’ with smaller footprint, store conversions]

To celebrate the grand opening on Aug. 8, the company is bringing back one of the brand’s most iconic traditions: the Bed Bath & Beyond coupon. The retailer will provide customers with new coupons at the door and will also honor legacy coupons that customers bring in.

Also, the first 25 customers who make a purchase will receive a free 10" memory foam queen size mattress, called the Beyond Bed, that is regularly valued at $226.99. 

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"We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," said Amy Sullivan, CEO of The Brand House Collective. "This isn't just a store, it's a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we're delivering on our mission to offer great brands, for any budget, in every room.  It's a powerful addition to our portfolio and a meaningful step forward in our transformation."

Ticker Symbol Change

In other changes, Brand House Collective is set to change its ticker symbol from “KIRK” to “TBHC,”  begin trading under its under the new symbol, effective July 29. No action is required by shareholders regarding the ticker symbol change.

The Brand House Collective is made up of a portfolio of home and family brands including Kirkland's Home and Beyond Inc.'s Bed Bath & Beyond Home, Bed Bath & Beyond, Buy Buy Baby, and Overstock. It currently operates more than 300 stores across 35 states as well as e-commerce sites.

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