Ashley to ‘refresh’ all stores with new design

Ashley HomeStore has a new name. But that’s not all. 

The furniture and mattress retailer said it will refresh its stores nationwide to reflect its modernized look and feel. The refresh rollout comes after the company initiated a rebrand last year with a new logo and name change from Ashley HomeStore to Ashley.

Ashley stores in the Atlanta, Los Angeles, Orlando, Salt Lake City, and Tampa areas are the first markets to undergo the refresh, which will expand throughout the U.S. during the next year.

The updated stores will feature a contemporary look with on-trend designs, an open-concept, updated mattress gallery and new interior design elements. The store layouts will showcase trend-forward styles and highlight new product offerings inspired by current design trends.

The rebrand seeks to maintain relevance among consumers while attracting a younger demographic of customers who are looking for an upscale and on-trend look at an affordable price point, the company said.

In addition, Ashley recently introduced new lower price points as part of the larger rebrand. Long-term, special financing options are also available.

“By refreshing our stores, we hope to empower and inspire our customers while keeping ‘home’ at the forefront of all we do,” said Todd Wanek, president and CEO of Ashley. “The new Ashley transcends the mere ‘feeling’ of home and our customers will find great quality they have always loved but with all new looks and prices.”

Ashley will celebrate its local store refreshes with in-store events for consumers offering giveaways, free workshops, and more. At each local refresh event, guests will be able to sign-up and participate in free curated workshops for your home presented by local favorites. The first store refresh event will take place on Saturday,

July 29th at Ashley’s Clearwater, Pinellas Park, Tampa, and Wesley Chapel locations in Florida.

Ashley has more than 1,125 locations in 67 countries.