Amazon opens dedicated Ireland storefront
One day after St. Patrick’s Day, Amazon has followed through on its intention to operate an e-commerce site specifically for consumers in Ireland.
Amazon has officially launched the Amazon.ie e-commerce site, following an initial announcement of its plans to do so in May 2024. The site offers customers in Ireland a selection of more than 200 million products with prices in euro.
Customers in Ireland can also receive one-day delivery on millions of products and can browse products with local pricing and without additional customs charges. Irish Amazon customers can also join the Prime paid membership program for roughly $7.60 per month or $76 per year, with perks including fast, free delivery; and exclusive deals and shopping events like Prime Day.
In addition, Amazon shoppers in Ireland who already have U.K. Prime memberships can switch and will automatically have their U.K. Prime membership canceled and refunded. All Irish customers, including those switching from a U.K. membership, can sign up for a 30-day free trial of Amazon.ie Prime.
"Our teams across the country are unbelievably proud and incredibly excited to launch Amazon.ie," said Alison Dunn, Ireland country manager at Amazon. "The store brings a wide selection of great value products with fast delivery to customers in Ireland, a local Prime membership with incredible benefits and savings, and lots of opportunities for Irish businesses to reach more customers. We have been building towards this moment since the launch of our fulfillment center in Dublin in 2022, and we can’t wait to write the next chapter of our story in Ireland."
Brands of Ireland
Amazon is also rolling out a "Brands of Ireland" page dedicated to products from local companies in collaboration with Enterprise Ireland, the Irish government’s enterprise development agency. Irish brands available at launch include Barry’s Tea, Bewley’s, and independent fitness brand Swifter.
Amazon builds on established presence
Amazon already employs around 6,500 people in Cork, Dublin, and Drogheda, Ireland in roles including data engineering, operations management and finance. Since 2004, Amazon says it has made direct investments in its Ireland operations of more than $24 billion and opened six sites across the country.
In 2023, Irish small businesses selling on Amazon recorded more than $185 million in export sales, with over half of those outside the E.U. According to Amazon, these businesses have created more than 2,500 jobs in Ireland to support their Amazon operations.
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