Amazon ‘Just Walk Out’-enabled store opens at T-Mobile Center
Another arena is adopting Amazon cashierless shopping technology.
T-Mobile Center, a major sports and live entertainment facility in Kansas City, Mo., is debuting 816 Market, a store on its main concourse featuring Amazon’s Just Walk Out frictionless shopping technology and Amazon One palm-based payment solution.
At 816 Market, customers can engage in frictionless shopping by entering the store with a dip of their credit card or a hover of their palm at the entry gates, select their desired items, and leave without going through a checkout line or self-serve kiosk. Amazon’s Just Walk Out technology detects what shoppers take from or return to the shelves using sensor fusion, computer vision, and deep learning.
The credit card the customer inserted or linked to their Amazon One ID will be charged for the items they took after they leave the store. 816 Market sells water, beer, seltzers, soft drinks and other select food and beverage items. Customers aged 21 or older may purchase alcohol by showing their ID to a store attendant for age verification.
“816 Market is the first frictionless store location in both a Missouri and Kansas sports and live entertainment venue to employ Amazon’s Just Walk Out technology and Amazon One,” said Jay Cooper, GM of T-Mobile Center. “Collaborating with Amazon and Levy to debut a faster concession experience through innovation is an incredible opportunity.”
“T-Mobile Center has a rich history of hosting some of the most popular events in the US, like NCAA basketball tournaments, world renowned musicians, and top performing artists,” said Dilip Kumar, VP, AWS Applications. “We’re thrilled to be collaborating with T-Mobile Center and Levy to enable an effortless shopping experience using Just Walk Out technology and Amazon One for customers so they can grab what they need and get back to their seats as fast as possible.”
Arenas implement Just Walk Out
A number of other sports and entertainment facilities have opened stores featuring Amazon Just Walk Out. For example, Bridgestone Arena, the home arena of the Nashville Predators professional hockey team, recently started leveraging Amazon technology in a new cashierless convenience store.
Fiserv Arena, home arena of the Milwaukee Bucks professional basketball franchise, also recently began providing a checkout-free shopping option with Amazon technology. And Crypto.com Arena, the home stadium of the NBA’s Los Angeles Lakers and L.A. Clippers, the NHL’s L.A. Kings and the WNBA’s Los Angeles Sparks, opened two new “grab and go” locations equipped with the technology in October 2022.