Amazon competitor partners with actress to combat cancer

Dan Berthiaume
Senior Editor, Technology
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A main voice from “Frozen” is helping Verishop speak up against prostate cancer.

Actress Kristen Bell (who voiced Anna in the animated “Frozen” films) is curating a special collection of fashion, beauty, wellness and home décor products for sale on the e-commerce platform through the end of March. Verishop will donate 20% of sales of the collection to the Prostate Cancer Foundation (PCF). Bell and her husband, actor Dax Shepard, have long publicly supported PCF.

The collection will be hosted among Verishop’s Tastemaker Shops, which are stores curated by fashion influencers and experts in the fields of retail, décor, beauty and wellness. Bell’s collection can be found at

Bell will also donate products selected from her collection for a special care package that will be given to the winner of the PCF TRUE Love contest, which accepts submissions of inspirational stories from caregivers of prostate cancer patients. 

“I am delighted that Verishop has joined in on supporting the TRUE campaign this year,” Bell said. “Together, we are showing love and care for the caregivers and highlighting the stories of these unsung heroes.”

Launched in June 2019, Verishop is an e-commerce site that focuses on millennial and Gen Z shoppers with influencers and social responsibility. Verishop’s standard offerings include free two-day shipping, free returns, and 24/7 online customer service. The retailer handpicks and curates brands that it directly purchases products from to avoid counterfeiting and unscrupulous third-party sellers.