Amazon adds new sustainability certifications

Dan Berthiaume
Senior Editor, Technology
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Climate Pledge friendly

Amazon is partnering with major health, organic, and animal welfare organizations to help shoppers find more sustainable products.

The e-tail giant is expanding upon the Climate Pledge Friendly program it launched in September 2020. The program is designed to make it easy for customers to discover and shop for more sustainable products on Amazon.

Products eligible for Climate Pledge Friendly are identified in shopping results, have additional information about the certifications that make the product Climate Pledge Friendly, and are featured in a dedicated section of the Amazon site. Climate Pledge Friendly selection can be found across grocery, household, fashion, beauty, and personal electronics products.

Now, Amazon is adding four new Climate Pledge Friendly certifications:

The U.S. Environmental Protection Agency (EPA) Safer Choice identifies products made with safer ingredients for the health of families, pets, workplaces, and the environment. Safer Choice-certified products have been evaluated by EPA scientists. Every ingredient must meet strict safety criteria for both human health and the environment.

EWG Verified means products reduce chemicals of concern and support companies that are committed to using safer ingredients. This mark is backed by EWG's research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.

Regenerative Organic Certified (ROC) is a certification for food, textiles, and personal care ingredients. ROC farms and products meet high standards for soil health, animal welfare, and social fairness. ROC works to create long-term solutions to the climate crisis, factory farming, and fractured rural economies.

Animal Welfare Approved is a food label that verifies animals are raised on pasture or range for their entire lives on more sustainable, independent farms. No routine antibiotics or added hormones, no animal byproducts, and no confinement are used.

Amazon has also created its own certification, Compact by Design, which highlights products that meet sustainability standards. Customers can now see the Climate Pledge Friendly badge on more than 75,000 products across the U.S. and Europe.

“Customers want a way to make more sustainable and informed shopping choices, and Climate Pledge Friendly is ramping up its efforts to help customers know their purchases meet sustainability standards and are helping to preserve the natural world,” said Adam Werbach, global lead for sustainable shopping at Amazon, in a corporate blog post. “We are excited to add EWG Verified, EPA Safer Choice, Regenerative Organic Certification, and Animal Welfare Approved to the Climate Pledge Friendly program’s trusted third-party certifications, which allow customers to discover and shop even more Climate Pledge Friendly brands and products.”