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Amazon adds new flex payment option for Amazon Pay

AmazonPay Affirm
AmazonPay is offering Affirm flex payments.

Amazon is providing another way for users of the Amazon Pay digital wallet application to make flex payments.

The e-tail giant is enabling eligible U.S. retailers that offer Amazon Pay to seamlessly add the Affirm Adaptive Checkout solution as a payment option at checkout. Amazon began partnering with Affirm to enable qualified customers on the Amazon website and mobile app to pay for their purchases over time in August 2021.

The Affirm Adaptive Checkout solution offers bi-weekly and monthly pay-over-time options side-by-side at checkout. Customers who click the Amazon Pay button on a participating retailer’s site at checkout can select Affirm as their payment method and go through a real-time approval process with no added cost and no impact to their credit score.

If a customer has an Amazon account, they already have Amazon Pay and can use the same payment methods, shipping address, and email already stored in their account. Once approved, they can pay-over-time for purchases over $50 with annual percentage rates (APRs) starting at 0%.

Customers are shown the total cost of their purchase and do not pay more than they agree to upfront, as there are no late or hidden fees. Amazon Pay retailers including Casper have already integrated Affirm’s Adaptive Checkout within Amazon Pay.

“We know customers want convenient and flexible payment options—whether they’re checking out on or using Amazon Pay,” said Omar Soudodi, director of Amazon Pay. “With Affirm on Amazon Pay, merchants can offer a pay-over-time option to their existing customers and have another way to reach new customers.”

“Digital wallets are an increasingly critical part of the shopping experience and are expected to account for over half of e-commerce transactions worldwide by 2025,” said Libor Michalek, president of Affirm. “In addition, customers want more choice and flexibility when paying online. By integrating Affirm's Adaptive Checkout, thousands of merchants can offer their customers personalized payment options and increased spending power through Amazon Pay's convenient and secure checkout experience.”

Amazon Pay integrates with Citi Flex Pay

In April 2023, Amazon teamed up with financial services company Citi to offer select credit card holders a new flex payment option on Amazon Pay. The Citi Flex Pay on Amazon Pay solution gives eligible Citi credit card members the option to pay over time when using Amazon Pay at thousands of participating online retail sites.

The Amazon e-commerce site and mobile app have already been accepting Citi Flex Pay. Now e-commerce sites now accepting Citi Flex Pay on Amazon Pay include Jomashop and

This collaboration marks the first time Citi credit card members can use the Citi Flex Pay option through a digital wallet. 

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