Albertsons creates new marketing touchpoint

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Albertsons creates new marketing touchpoint

By Dan Berthiaume - 10/31/2019

A major grocery retailer is adding custom offers after shoppers make their purchase.

Alberstons Companies Inc. is deploying the Ecrebo OnPoint Total Receipt Marketing solution at more than 2,200 stores and 20 retail banners across the U.S. Using this technology, Albertsons will add personalized offers and messages to the nearly 2 billion paper and digital receipts it issues annually companywide.

“Our customers who are registered for (Albertsons loyalty program) Just for U love the program for its personalized deals and rewards,” said Vivek Kalpande, group VP, loyalty, digital marketing and analytics at Albertsons Cos. “Our partnership with Ecrebo allows us to give the same personalized experience to all our customers. Ecrebo’s OnPoint solution allows us to turn receipts into an effective one-to-one marketing channel.”

“We’re excited to help Albertsons Cos. and its many brand partners deliver precise targeted marketing at point of sale,” said David Buckingham, CEO of Ecrebo. 

Fast food sandwich chain Blimpie’s also launched a receipt-based personalized marketing effort earlier in 2019. Blimpie’s is piloting the Reach and Receipt solutions from Mobivity, enabling it to send personalized mobile offers and print transaction-based messaging on receipts. In the initial months of deployment, Blimpie’s saw lifts in average customer spend on transactions and customer frequency.