Blimpie’s inflates customer spending with personalization
Fast food sandwich chain Blimpie’s is serving up higher sales with targeted promotions.
Blimpie’s has been piloting the Reach and Receipt solutions from the customer engagement platform provider Mobivity at 70 stores. Part of the Mobivity Recurrency application suite, Reach and Receipt enables retailers to send personalized mobile offers and print transaction-based messaging on receipts, respectively.
In the initial months of deployment, Blimpie locations piloting Mobivity's Recurrency suite saw as an increase of over 11% in average customer spend on transactions including a Recurrency-delivered offer in the first four weeks of the program. There was also an attributable lift in customer frequency. Offers have ranged in purpose from increasing customer frequency, driving additional drink purchases, and promoting the trial of new menu offerings.
"The early results we've seen in working with Mobivity and Recurrency have been exciting, to say the least," said Andrea Price, director of marketing at Blimpie’s parent company Kahala Brands. "We look forward to seeing how the program evolves with more personalized offers based on our customers' actions, and to increasing our average customer spend in each Blimpie location."
Blimpie’s has been piloting the Reach and Receipt solutions from the customer engagement platform provider Mobivity at 70 stores. Part of the Mobivity Recurrency application suite, Reach and Receipt enables retailers to send personalized mobile offers and print transaction-based messaging on receipts, respectively.
In the initial months of deployment, Blimpie locations piloting Mobivity's Recurrency suite saw as an increase of over 11% in average customer spend on transactions including a Recurrency-delivered offer in the first four weeks of the program. There was also an attributable lift in customer frequency. Offers have ranged in purpose from increasing customer frequency, driving additional drink purchases, and promoting the trial of new menu offerings.
"The early results we've seen in working with Mobivity and Recurrency have been exciting, to say the least," said Andrea Price, director of marketing at Blimpie’s parent company Kahala Brands. "We look forward to seeing how the program evolves with more personalized offers based on our customers' actions, and to increasing our average customer spend in each Blimpie location."