Ahold Delhaize USA rolls out digital platform across banners
All five grocery brands operated by Ahold Delhaize USA are now running on the company’s proprietary e-commerce platform.
The U.S. subsidiary of Dutch supermarket conglomerate Ahold Delhaize has deployed its proprietary digital and e-commerce platform for its five banners – Food Lion, The Giant Company, Giant Food, Hannaford, and Stop & Shop. The company marked the milestone as Hannaford transitioned to the cloud-based platform during fall 2025.
Developed and managed by in-house technology teams, the platform serves as the foundation of Ahold Delhaize USA’s digital ecosystem, supporting e-commerce, digital engagement and personalized customer experiences for each brand. Stop & Shop was the first banner to launch the platform, in 2020.
[READ MORE: Stop & Shop revamps e-commerce and rewards offerings]
Subsequent rollout included phased implementations across more than 2,000 stores and several e-commerce businesses. The platform now supports thousands of daily online orders and digital interactions.
Benefits the company says it has obtained from the platform include improved site performance, simplified account management, personalized promotions, a more integrated online ordering and fulfillment experience, and enhanced capabilities in advertising and retail media.
The platform also enables faster deployment of new features and efficiency of resources across the Ahold Delhaize USA portfolio, according to the grocery conglomerate. The completion comes as Ahold Delhaize is reporting e-commerce profitability contributing to Ahold Delhaize USA’s annual sales of $59 billion.
"This achievement represents the culmination of a journey to create a scalable digital and e-commerce platform that meets the evolving needs of customers and positions Ahold Delhaize USA brands for growth," said Keith Nicks, chief commercial and digital officer for Ahold Delhaize USA. "We’re excited now to harness the full potential of the platform to continue to accelerate omnichannel capabilities, deliver more seamless experiences and innovate for the future."
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, includes Food Lion, The Giant Company, Giant Food, Hannaford and Stop & Shop. When considered together, the companies of Ahold Delhaize USA comprise the largest grocery retail group on the U.S. East Coast and the fourth-largest in the nation, serving 26 million omnichannel customers each week.
